Sophisticated laser machine and equipment require a live demonstration of its features, efficient utilisation and functionality in order for dermatologists and specialists to determine which one is most cost-effective and will result to a competitive edge in their practice. For that significant reason, Practical Workshops are carried out parallel with the Dubai Derma Conference and Exhibition. Several companies take advantage of this opportunity to boost their presence during the three-day show, reach their target market and consequently sell their products, equipment and machine.